What's happening at Kia?
Kia Motors has been a leader in the automotive market when it comes to value and warranty, but its vehicles have always looked the part of affordable, economical transportation. Starting with the 2010 Kia Soul, the South Korean automaker is starting to incorporate inspiring, attractive designs into its new vehicles which appears to be an ongoing trend. Kia followed up the Soul with the stylish Kia Forte sedan and Kia Forte Koup, and its new design language is now moving into the more lucrative midsize crossover segment with the 2011 Kia Sorento. While the Soul and Forte are both new names to Kia, it decided to keep the Sorento name due to the ruggedness of the previous model, but as a sign of the major overhaul, there will be no 2010 model Sorento.

Set to hit dealership showrooms in January 2010, the second-generation Kia Sorento will go up against popular crossovers ranging from the five-passenger Chevrolet Equinox, Nissan Murano and Ford Edge up to seven-passenger crossovers like the Toyota Highlander, Honda Pilot and Dodge Journey. The all-new Kia Sorento will come in three trim levels (LX, EX and EX V-6). According to Kia’s vice president of marketing, Michael Sprague, the 2011 Sorento’s expected volume seller will be the five-passenger Sorento LX FWD, and while the starting MSRP has yet to be announced, he said that the base LX will start under $20,000...

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